Soju is a very popular spirit sold in Korea that is traditionally made by distilling rice and other cereal grains. One of the leading soju brands in South Korea, Chum Churum (which translates as “like the first tme”) is popular because of the added alkaline water, higher sweetness, and relatively lower alcohol content. This smoother and softer profile has been extremely successful and is especially popular among younger drinkers in South Korea.

Chum Churum Original
Chum Churum Apple
Chum Churum Blueberry
Chum Churum Citron
Chum Churum Grape
Chum Churum Peach
Chum Churum Strawberry
Chum Churum Yogurt